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Cadbury’s new chocolate bar: only for women, dieting women.

Cadbury have revealed a new chocolate bar targeted specifically at women, called Crispello. This new treat is hoping to attract those women who are currently on diets or are calorie conscious. Each bar contains only 165 calories. Brilliant. This really does make me chuckle, “low-calorie chocolate bars” aimed at women on diets. Oh what a paradox!

The chocolate bar is divided into three equal portions, intended for women to really spread out their indulgence consuming chocolate. Only consuming one teeny piece at a time. All sounds very controlling, 1984. This seems also like a rather ridiculous concept. Everyone knows that chocolate is not healthy and to be separated into three sections is unnecessary. We are living in a (more) health conscious world. So they say. So will ‘less chocolate, less calories’ really sell?

The good news is, is Crispello only costs an affordable 50p! This does suddenly make it more attractive in comparison to the price currently of other chocolate bars. The new chocolate recipe also sounds extremely mouth-watering, three light and crispy wafer shells filled with a deliciously creamy centre and covered in a layer of double chocolate.

Despite the marketing and supposed USP (unique selling point) for Crispello, I am interested in having a bite… Only after one hard session in the gym though.

 

 

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Is Cadbury’s new advertisement really bliss?

October 28, 2010 1 comment

The new ‘Cadbury Bliss advertisement’ was launched on 16th October between the ad breaks of the reality television show – The X factor. Viewed by millions of people, the new advertisement promoted the Cadbury bliss chocolate bar being consumed in a luxurious, classy and pampered world.

Since the first Cadbury chocolate bar in 1905, the company has continued to successfully satisfy and fulfil customer’s needs. We all need to know – what is the secret recipe to Cadbury’s success in the UK?

  • 1824 John Cadbury, the son of Richard Cadbury, opens his shop at 93 Bull Street, Birmingham selling hops, mustard and a new sideline — cocoa and drinking chocolate
  • 1897 – Cadbury manufactures its first milk chocolate
  • 1904 – New recipe is perfected by George Cadbury Junior for milk chocolate
  • 1905 Cadbury dairy milk is launched
  • 1908 – Bourneville plain chocolate bar is launched
  • 1915 – Milk Tray is launched and sold in 5 1/2 pound boxes which would be put out in trays to sell to customers milk and plain trays
  • 1920 – Cadbury Flake is launched
  • 1929 – Cadbury Crunchie is launched
  • 1938 – Cadbury Roses launched with iconic blue packaging and wrapped assortment sweets compete in the market
  • 1948 – Cadbury Finger Fudge is launched
  • 1955 – Television advertisement for drinking chocolate
  • 1956 – Cadbury supply Roses for a Royal tour of East Africa
  • 1957 – Cadbury commission thirteen one-minute films promoting the harvesting of the Cadbury chocolate ingredient
  • 1969 – Schweppes joins Cadbury
  • 1970 – Curly Wurly is launched and flake sales increased due to popularity of television advertisements ‘Flake Girls
  • 1971 – Creme Egg is launched and Pascalls is bought by Cadbury, with Eclairs becoming the second largest brand in the company (at that time
  • 1979 – The advertising  “say thank you with Cadbury Roses” is introduced
  • 2005 Cadbury Schweppes acquires Green & Black’s, the UK premium chocolate brand
  • 2007Wispa relaunched after an internet campaign to bring it back into production
  • 2008 – Curly Wurly voted best ‘retro’ chocolate bar still in general production and creme Egg Twisted is launched
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