How Twitter can affect your employability
The English language is an extremely powerful tool and we are continually reminded of this weapon with social platforms such as Twitter. What can 120 characters do?
In one tweet alone someone can go from being hired to fired. This was certainly the case with Justine Sacco in December (2013) who got sacked over her racist tweet which went viral.
It just goes to show that no matter what you say or do in life, there are always consequences.
Having said that there are of course positives. Ying wouldn’t be complete with yang. Twitter can of course be a way to show your employability; showcasing your up-to-date knowledge or skills within a particular area and linking through to your own website or pages online. It can be a great place to extend your job search as opposed to solely relying on recruiters or job pool sites. You can contact the people you need to get in touch with in real-time rather than through your CV or a representative.
Make your personal Twitter account be about you and your interests or views but of course be vigilant. Bear in mind anyone can read what you write. As a company you can communicate with your target audience, though remember that everyone is human, be personal. Companies should expect a (small) backlash of replies. Though not nearly as bad as British Gas received.
If you are handling a Twitter account then get someone to check over your scheduled tweets. A second pair of eyes is always a good idea and this helps you to keep in line with the brand voice and image.
My advice: think [and check] twice before chirping.
Useful Twitter and employability articles
Guardian Careers – Twitter tips: how I used social media to find jobs
Forbes – 4 Ways To Use Twitter To Find A Job
Mashable – 6 Ways to Score a Job Through Twitter