Rebecca's Rambles…

Bang. It’s time to make your content explosive and engaging; the big event that everyone wants to read. So how do you do it? After being on the ‘blogging scene’ a little while, I thought I would share what I find interesting on blogs or sites; the pieces that really work. Here are my top blog post ideas:

1. A picture paints a thousand words. Photographs can be just as, if not more effective (sorry writers), than words. They stand alone and do not need to be supported by any lengthy explanations or superfluous information. Some of the best food and fashion blogs I read are those with high-quality images and nothing else. This prompts readers to interact with the site and leave comments. You leave them wanting to know more.

2. Interview other bloggers or experts. As with any industry you have to know your field, therefore it only makes sense to collaborate with people in the same circle. I love teaming up with other bloggers or companies when possible. For example on my beauty blog I am taking part in the Valentine’s Day blogger swap. This is the perfect opportunity to meet like-minded bloggers (in beauty and fashion) whilst exchanging gifts!

3. Create a weekly, fortnightly or monthly post. I am starting that this year with my beauty blog, by creating a fashion wishlist every month (this coincides with the date of payday, forever imprinted in my mind. A welcome distraction.). This structure lets readers know exactly what to expect from your blog on a weekly, fortnightly or monthly basis.

4. Run a competition. This can be a great way to reward readers of your blog. The prize does have to be of value to the readers (not necessarily in monetary terms) and has to be worth the engagement; answering a question, going on social media etc.

5. Write a ‘How to’ post. These instructional and often informative articles will never become old in my eyes. People are always searching for help and as long as your site provides a new angle then your content is worthy of a read (or a skim read at least!) For as long as the internet is around, bloggers and writers will continue to provide answers as best they can.

One tip that I haven’t mentioned but have often read is be controversial. I think this can often be misleading to the extent that writers think they have to be extremely opinionated to strike up a conversation or to gain new readers, however this is not the case. I would say it is important to use a blog or site to offer your opinion or value but not just to gain attention; be you. You also have to take into consideration who is reading your blog i.e. employers can see what you say online.
I hope my five blog post ideas can provide you with some form of inspiration for the year ahead. If you have anymore ideas that I haven’t covered then feel free to add your suggestion(s) below. I know I will certainly be referring to this in the coming months.