Archive for the ‘Business writing’ Category

5 Blog Post Ideas for Your Website

January 26, 2014 1 comment

Bang. It’s time to make your content explosive and engaging; the big event that everyone wants to read. So how do you do it? After being on the ‘blogging scene’ a little while, I thought I would share what I find interesting on blogs or sites; the pieces that really work. Here are my top blog post ideas:

1. A picture paints a thousand words. Photographs can be just as, if not more effective (sorry writers), than words. They stand alone and do not need to be supported by any lengthy explanations or superfluous information. Some of the best food and fashion blogs I read are those with high-quality images and nothing else. This prompts readers to interact with the site and leave comments. You leave them wanting to know more.

2. Interview other bloggers or experts. As with any industry you have to know your field, therefore it only makes sense to collaborate with people in the same circle. I love teaming up with other bloggers or companies when possible. For example on my beauty blog I am taking part in the Valentine’s Day blogger swap. This is the perfect opportunity to meet like-minded bloggers (in beauty and fashion) whilst exchanging gifts!

3. Create a weekly, fortnightly or monthly post. I am starting that this year with my beauty blog, by creating a fashion wishlist every month (this coincides with the date of payday, forever imprinted in my mind. A welcome distraction.). This structure lets readers know exactly what to expect from your blog on a weekly, fortnightly or monthly basis.

4. Run a competition. This can be a great way to reward readers of your blog. The prize does have to be of value to the readers (not necessarily in monetary terms) and has to be worth the engagement; answering a question, going on social media etc.

5. Write a ‘How to’ post. These instructional and often informative articles will never become old in my eyes. People are always searching for help and as long as your site provides a new angle then your content is worthy of a read (or a skim read at least!) For as long as the internet is around, bloggers and writers will continue to provide answers as best they can.

One tip that I haven’t mentioned but have often read is be controversial. I think this can often be misleading to the extent that writers think they have to be extremely opinionated to strike up a conversation or to gain new readers, however this is not the case. I would say it is important to use a blog or site to offer your opinion or value but not just to gain attention; be you. You also have to take into consideration who is reading your blog i.e. employers can see what you say online.
I hope my five blog post ideas can provide you with some form of inspiration for the year ahead. If you have anymore ideas that I haven’t covered then feel free to add your suggestion(s) below. I know I will certainly be referring to this in the coming months.


Report writing- compensation claim in Newhampton

December 13, 2010 1 comment


This report investigates a compensation claim by Mark Myers, 17, who broke his leg due to a faulty section of pavement in Denby Street, Newhampton. The Chairman of the Newhampton Shopkeepers’ Trading association also issued a complaint about the pavements in this street.

After investigating the validity of the claim, it was identified that it was the faulty section of pavement that was the cause of Mr Myers accident. The contractors, Thompson Tarmacadam were found to have resurfaced the pavements to an unsatisfactory standard and they did not comply with the legal contract agreement. They also failed to inform the council that they had completed the underground conduits and resurfacing of pavements.

It was concluded that Thompson Tarmacadam are to pay the sum of £1400 to Mark Myers for the costs incurred since his accident. The council are to contact Thompson Tarmacadam immediately to rectify the pavements in Denby Street before 20 March 2010, or further legal action will be taken. The council are recommended to employ a different contractor before the end of March 2010. It was also recommended that the council are to ensure contractors are under full supervision in the future to prevent further occurrences and written confirmation is sent fortnightly from contractors to the council on work progress when work is being undertaken.

1 Terms of Reference

1.1      The objective of this report is to investigate a compensation claim and a complaint in Newhampton.

1.2      The report was requested by Mr Smith, Chief Highways and Transportation Officer.

1.3       The purpose of this document is to make recommendations for action by the Chief and Highways Transportation Officer.

1 Introduction

1.1      This report is an investigation into a complaint and a claim for compensation. Full time student, Mark Myers, 17, has a total claim of £1000 for costs incurred since the accident on 1 February 2010 in Denby Street, Newhampton. This investigation will determine what compensation should be awarded to Mark Myers, who is liable and what action needs to be taken. A complaint from the Chairman of the Newhampton Shopkeepers’ Trading Association is to be investigated alongside the compensation claim. The complaint is about an area which is a safety hazard and that the council had assured him the contractors, Thompson Tarmacadam, were contracted to resurface pavements six months ago in Newhampton following completion of work on underground conduits but there are no further records.

2 Methods of Investigation

2.1      The student claiming for compensation Mark Myers was interviewed about what happened during his accident on 1 February 2010 and the effect on his life afterwards; the disruption to his life style and loss of earnings.

2.2      Thompson Tarmacadam was contacted about the programme of work on the underground conduits and the rescheduling of pavements. They were asked what work had been completed and what work was outstanding.

2.3      The Chairman of the Newhampton Shopkeepers’ Trading, Mr Jones, was contacted about the safety hazard location in his complaint.

2.4      Health and Safety Officers were sent to the location recorded in the compensation claim and complaint. Two hours were spent in Denby Street, making observations and taking notes.

3 Findings

3.1      Mark Myers on 1 February was in Newhampton shopping by himself. He was walking down Denby Street when he tripped over a faulty section of pavement outside the nightclub, Halogen and broke his leg. He had not been under the influence of any alcohol or drugs and was not ill or unwell at the time. Mark Myers has provided evidence for costs and expenses since the accident. See Appendix 1 for the full list of figures and total to be awarded for the compensation claim.

3.2      Thompson Tarmacadam were contacted about their programme of work and confirmed they had completed the underground conduits on 31 December 2010 and resurfacing had been completed on 5 January 2010 in Newhampton. Thompson Tarmacadam apologised for not informing the council of the completion of these two contracts.

3.3      The Chairman of the Newhampton Shopkeepers’ Trading, Mr Jones, reported the safety hazard area was in Denby Street in Newhampton.

3.4      The pavements in Denby Street were observed and notes described the pavements as in poor condition. The pavements were uneven and had small pot holes.

4 Conclusion

It is concluded that:

4.1      Mark Myers is to be paid the sum of £1400 compensation money for the accident on 1 February 2010 in Denby Street. (See Appendix 1)

4.2        Thompson Tarmacadam failed to meet Health and Safety standards resurfacing the pavements in Denby Street. The work completed was unsatisfactory and has been the cause of an accident. Thompson Tarmacadam failed to communicate and inform the council the progress and completion of work.

5 Recommendations

It is recommended that the following immediate action is to be taken:

5.1      The council is to recover £1400 compensation money from Thompson Tarmacadam to be awarded to Mark Myers.

5.2      Thompson Tarmacadam are to rectify the defect, Denby Street, before 20 March 2010 or further legal action will be taken.

5.3      The council is to consider alternative contractors and Thompson Tarmacadam are not to be used in the future.

It is recommended that the following long term actions are considered:

5.4      The council need to improve communication with contractors. Written confirmation is sent fortnightly from contractors to the council on work progress when work is being undertaken.

5.5        The council need to provide appropriate supervision of contractors to ensure work is being completed to a satisfactory standard and work programmes are being followed.

6         Appendix

Student – Mark Matthews, living in the nearby village of Lesser Brockhampton

Case Number – 250AH

The student is 17 and attends the local College of Further Education in Newhampton. This accident, which occurred at the start of the autumn term, is said to have disrupted his education considerably:

  • he missed the start of term and the first weeks of his course;
  • he still has to miss classes on Thursday mornings when he attends physiotherapy at the hospital;
  • He planned to drive into college each day but since the accident he has been unable to drive.  None of the other students live near him and as he is not on any bus routes he has had to use taxis twice a day to travel the twenty miles into college to continue his course.

Taxi each day = £40

£40 x 5 days = £200

£200 x 4 weeks = £800

  • He has lost his evening job in a supermarket where he was employed for three hours each evening. He planned to use this money to help pay his college expenses.

Work each evening = £20

£20 x 4 nights = £80

£80 x 4 weeks = £320

  • He has also had to replace his glasses and his mobile phone which were broken in the fall.

Glasses being replaced = £60

Phone being replaced = £120

  • He was taken to hospital by ambulance that night but had to pay for a taxi home after his leg had been set in plaster.

Taxi home = £15

  • Further disruptions to his life include having to sleep downstairs as he cannot manage to get upstairs to his bedroom and missing out on playing football both at weekends and for the college team.

Membership to his football club per month = £85

Total amount= £1400

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