Home > Blog, Opinion > The bittersweet taste of Cadburys

The bittersweet taste of Cadburys

Cadbury’s Keynsham factory is due to close in the next few days despite Kraft who took over Cadburys in February 2010 promising to keep the plant open. The number of people who will lose their jobs will be around an estimated four hundred. Once production ends the site will only require around fifty people to handle maintenance until March 2011. This dramatic news will not only affect chocoholics but the Bristol economy; in addition to the rise of the VAT.

A campaign has been running, “Save Our Keynsham Cadburys” aiming to keep the site open however this did not tug the heartstrings of Kraft. The campaign is to persuade people (chocolate lovers) not to purchase Cadburys chocolate once the production lines have moved to Poland. This is a movement to retain the essence of Britain within Cadburys chocolate. Sounds tasty, doesn’t it?

Looking back at Cadbury’s timeline it is evident that fantastic recipes have resulted in delicious delicacies. The questions to ask ourselves are have Cadburys bitten off more than they can chew having removed production from Britian? Will the famous brand evidently lose its sweet taste? Will the chocolate still have the CRUNCH (-ie) that it always used to? Will Cadburys still exist in fifty years time? Will you still buy chocolate imported from Poland?

The factory closing is yet another knock to the spirit of Britain, the economy and our heritage. Cadburys has helped generations but will it still continue to remain at the heart of the family in years to come or will it simply crumble effortlessly like the delicate nature of a Flake?

Categories: Blog, Opinion Tags: , , , ,
  1. emmaeagle
    January 5, 2011 at 6:39 PM

    I love Cadburys chocolate but DON’T love the way Kraft have treated the workers of Bristol.
    I will cetainly look deeper into the boycott site but am saddened by this “progress”.

    • January 6, 2011 at 6:53 PM

      I think Kraft need to think about the reputation and look that this action gives the company. I will be sad to see this factory close down!

  2. January 5, 2011 at 9:49 PM

    It’s a sad fact that Britain is no longer an attractive place for businesses, unless you’re a financial services company in The City. As I witnessed first hand at Logica, the IT services industry is in a similar position in that it’s much cheaper for multinationals to outsource software development to asia – Bangalore in Logica’s case, where the IT industry is booming.

  3. January 12, 2011 at 4:21 PM

    I think it is all such a shame, Britain is fast losing its last few industries, and soon we will have lost all our idependace as we will be dependant on the help of outher countries and their produce! Grr KRAFT!

  1. January 5, 2011 at 6:53 PM

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