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Fashionable Google

Last week Google launched www.boutiques.com in New York. Google introduced the virtual shopping centre website tailored to fit any customer. The website will only ship to customers in America however boutiques.com have expressed the desire to expand and bring the ‘new’ shopping experience to the UK.

The website offers a good range of women’s fashion (lines for men coming soon): shoes, clothes, bags, accessories and designer looks. The USP of the website is focused on you (the customer). The registration seeks to determine your personal style and preferences. Six questions aim to direct you to the most personalised shopping experience.

The website is easy to use offering users the chance to explore fashion to their heart’s content. Users can browse, save, add favourites, see recommendations and filter choices specifically to personal choice.

For many alert viewers you may notice Google cannot be seen on the website but as discussed by ‘The Next Web‘ article the visual search technology stems from Google’s acquisition of the website Like for an estimated $100 million.

So is this a fashion crisis for Google?

Previous Google post on my blog…

  1. emmaeagle
    December 3, 2010 at 9:58 AM

    Interesting concept thanks for writing about it.

  1. November 22, 2010 at 8:54 PM
  2. November 30, 2010 at 10:06 PM

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