Rebecca's Rambles…

The new ‘Cadbury Bliss advertisement’ was launched on 16^th October between the ad breaks of the reality television show – The X factor. Viewed by millions of people, the new advertisement promoted the Cadbury bliss chocolate bar being consumed in a luxurious, classy and pampered world.

Since the first Cadbury chocolate bar in 1905, the company has continued to successfully satisfy and fulfil customer’s needs. We all need to know – what is the secret recipe to Cadbury’s success in the UK?

• 1824 John Cadbury, the son of Richard Cadbury, opens his shop at 93 Bull Street, Birmingham selling hops, mustard and a new sideline — cocoa and drinking chocolate

• 1866 – The Cadbury brothers introduce a new cocoa process

• 1897 – Cadbury manufactures its first milk chocolate

• 1904 – New recipe is perfected by George Cadbury Junior for milk chocolate

• 1905 Cadbury dairy milk is launched

• 1908 – Bourneville plain chocolate bar is launched

• 1915 – Milk Tray is launched and sold in 5 1/2 pound boxes which would be put out in trays to sell to customers milk and plain trays

• 1920 – Cadbury Flake is launched

• 1929 – Cadbury Crunchie is launched

• 1938 – Cadbury Roses launched with iconic blue packaging and wrapped assortment sweets compete in the market

• 1948 – Cadbury Finger Fudge is launched

• 1955 – Television advertisement for drinking chocolate

• 1956 – Cadbury supply Roses for a Royal tour of East Africa

• 1957 – Cadbury commission thirteen one-minute films promoting the harvesting of the Cadbury chocolate ingredient

• 1969 – Schweppes joins Cadbury

• 1970 – Curly Wurly is launched and flake sales increased due to popularity of television advertisements ‘Flake Girls‘

• 1971 – Creme Egg is launched and Pascalls is bought by Cadbury, with Eclairs becoming the second largest brand in the company (at that time
• 1979 – The advertising  “say thank you with Cadbury Roses” is introduced

• 1985 – Creme Egg launches “How do you eat yours?” campaign

• 1987 – Cadbury Roses becomes the leading brand in twist-wrapper market and Cadbury Twirl is launched

• 1996 – Cadbury sponsorship Coronation Street £10 million annual sponsorship

• 2000 – Cadbury Snowflake is launched

• 2005 – Cadbury Schweppes acquires Green & Black’s, the UK premium chocolate brand

• 2007 – Wispa relaunched after an internet campaign to bring it back into production

• 2008 – Curly Wurly voted best ‘retro’ chocolate bar still in general production and creme Egg Twisted is launched

• 2009 – Cadbury launched its new Fairtrade-certified chocolate bars and Dancing Eyebrow – online viral advertisement becomes a hit

• 2010 – Cadbury is bought by American company, Kraft for 11.7 billion and Cadbury Creme Egg App added for iPhone